Complete Brand Identity

Happy Cheetah

After acquiring Happy Cheetah, the owner was seeking to rebrand the company and all of the program materials. Being an at-home reading program that helps parents teach their children with dyslexia or vision problems how to read, it needed to feel professional, but also warm and fun.

We decided on a slightly rounded serif font paired with a custom illustrated cheetah. To help identify each level and it’s associated materials, we decided to use a tri-color palette for each level. We also infused the brand with spots and book patterns to reenforce the concepts of cheetah, the Sahara, and literacy. It was a pleaure witnessing the design team use the style guide to expertly apply the identity to the website, packaging, and sundry materials.