Complete Rebrand (Concept)
Mission India
Mission India's goal is to free India's illiterates from the caste system that enslaves them, give India's oppressed women hope and a bright future, bring children joy in Christ, and help men and women share the love and hope with their community.
In order to resonate with a new, younger demographic, I gave their brand a refresh.
Services
- Creative Direction
- Art Direction
- Logo Design
Some of the inspiration I drew from:
Primary shapes: An abstracted, minimalist "M" and Book/Bible
Secondary shapes: An abstracted, minimalist outline of the borders of India
Font: Map typography
Colors: Dyes found in market places